Task 5: Video reflections (Annie Leonard)

This video/animation by Annie Leonard deals with the 'true story' behind production of products and their eventual consumption by us; the users.
This video confused me slightly, as although its obviously trying to reach out to the general public and share a message about how we buy too much and we're destroying the planet, she doesn't really offer any alternatives until the latter parts of the video. Instead, she just seems to focus on what we're doing wrong in the world, and how we're all meant to be contributing to the big golden arrow of consumerism.
Whether this video can be related directly into Industrial Design I'm unsure about, as it seems that us as designers are on the wrong side of the argument, as we are the ones creating the products for overnight obsolescence. Although we can argue we are creating for the long term, in the end a product can almost always be improved upon in some way shape or form.