Task 5: Video Reflections (Designing Dream machines)

Although lengthy, this video has some useful information in it regarding the eventual outcome of a design. It outlines the importance of the design process overall and shows how each individual step in the process in integral to create a good design that meets the users and clients needs.
Consulting and referring with your target market and/or client is something that struck me as an important concept that designers don't always necessarily do often enough. By doing this more often we ensure that our designs stay focused on their intended uses and the clients needs, as apposed to something that the designer keeps adding to without actually creating a tangible object or product.