Task 5: Video Reflections (Ross Lovegrove)

Dealing with the organic form is not something that is massively new in the design world. However Ross Lovegrove has taken this concept down to the molecular level in his designs; creating chairs from images of membranes and the like. He argues that form is everything, and that form is what touches the human body, mind and spirit in the way it is used.

Directions aren't meant to be followed. This is something that isn't said directly but is greatly implied in his words. He doesn't care if Sony, a multi-billion dollar corporation, didn't understand him; instead he argues that 'he provided a service' in suggesting new ways to rival Apple. This is something that can be taken away from this video, as designing without restraint allows for more varied and exciting projects. He also goes to great lengths to explain how nature 'strips the fat' from their form to leave only the most aesthetically pleasing and functional aspects. He uses this principle in his design, creating chairs and designs for futuristic cars made from just 300 parts by cutting out anything that isn't needed. It isn't something that can be said has been done often, but it is certainly a vastly different way of thinking about how an object looks and functions.

Lovegrove successfully introduces the viewer to a way of thinking that stands out without looking garish or unnecessarily ugly. He is constantly thinking outside the box with his designs and much of what has been said in this video in relation to nature and its forms can be translated into objects that combine both form and function in a manner that is deceptively simple.